Environmental Activism in China - 1109 Words

Organizations play an indispensable role in complementing current system. The increasing awareness and heated discussions of environmental issues can be captured in the burgeoning civil society and large numbers of non-governmental organizations in China. However, the number of operating NGOs in China is quite hard to track because a huge number of NGOs remain unregistered as business entities or research institutions. State intends to control and monitor registered NGOs, but recent studies have shown the registration of NGOs in the state actually works in favor for both parties. For NGOs, they can gain legitimacy and sponsorship from the state. For the state, having a dynamic civil society and active parties of NGOs can greatly improve a state’s international image, and show its compliance with international norms. In addition, NGOs can help supplement government policies and stabilize society by taking social responsibilities. Scholars also seek ways to explain why some social organizations stay unregistered. Some organizations like religious or private organizations are deeply rooted in society before the registration system. Their contribution in social society would remain the same whether registered or not. Another argument about un-registration is that, illegal NGOs continue to serve as a social service provider and will not get punishment from local government as long as they do not transform to a threat by criticizing the government. Another argument explainsShow MoreRelatedEnvironmental Activism in China1130 Words   |  4 PagesEnvironmental Activism in China I. Introduction China witnesses rapid economic growth after the economic reform in 1978. This economic development brings people great wealth and also a huge cost on the environment. Water and air pollution are among most serious environmental problems, others like soil retrogression and degradation, deforestation, and human health problems coming with these issues are becoming more severe too. In addition, due to China’s biggest population on earth, the impactRead MoreThe Effects Of Air Pollution On The Environment Essay755 Words   |  4 Pages Background and Analysis Air pollution is the infiltration of chemicals or toxic molecules into the atmosphere. In the global context many countries including China, the United States, Mexico, and others are haunted by pollution in the air. However each has a certain degree of air pollution different from the other. Air pollution kills animals and plants by intoxicating our bodies with harmful bacteria and chemicals. Unless our bodies become immune or we learn to clear the pollution earth sRead MoreSocial Media And Its Effects On Our Nation s Security1633 Words   |  7 Pagesadministration has implemented various environmental initiatives aimed at protecting the infrastructure of America. Several environmental initiatives have been enacted such as water projects, clean energy solutions, protection of America’s natural resources, a plan to reduce America’s carbon footprint, as well as preventative measures aimed at mitigating climate change, and reached a climate agreement with China (Magill, 2015; Whitehouse.gov, n.d.). A New Activism: Engage, Impress and Share In lessRead MoreEssay on The Sixties, by Terry H. Anderson1624 Words   |  7 Pagesmost turbulent decades in American life. Beginning with the crew-cut conformity of 1950s Cold War culture and ending with the transition into the uneasy 70s, Anderson notes the rise of an idealistic generation of baby boomers, widespread social activism, and revolutionary counterculture. Anderson explores the rapidly shifting mood of the country with the optimism during the Kennedy years, the liberal advances of Johnsons Great Society, and the growing conflict over Vietnam that nearly tore AmericaRead MoreIs Online Activism A Force For Social Change?2253 Words   |  10 PagesActivism using the Internet and other new media is increasingly having an impact in broadening the scope of civic action in support of human rights in East Asia. Select one or two case studies of activism in ONE East Asian country studied in this course. With regard to your chosen case studies, how effective is online activism as a force for social change? How are government authorities responding to the challenge of internet activism? Richard Ge Introduction In Communist China, thought confiningRead MoreTaking a Look at Digital Activism594 Words   |  2 PagesDigital activism can be defined as the use of the internet and social networks such as various blogs, Facebook and Twitter. By using these various social networks, people are able to promote certain ideas as well as raising issues of what is happening around the world around us hereby gaining support against these matters. Ai Weiwei stated that â€Å"the internet is uncontrollable. And if the internet is uncontrollable, freedom will win.† From this statement we gather that by using the internet, weRead MoreMcdonalds and Corporate Irresponsibility813 Words   |  4 PagesMcDonalds: Environmental McNasty? The truth behind its corporate irresponsibility. As the worlds largest franchised corporation, with over 31,000 restaurants in 120 countries employing 1.5 million people, McDonalds is also one of the greatest consumer contributors to the trash epidemic facing our world today. As a corporation that boasts of its environmental responsibility, the question is: are they doing all they can. First, a few little-known facts: A typical McDonalds restaurantRead MoreClimate Change Is Happening, Humans Are Causing It, I Think1233 Words   |  5 PagesClimate change is happening, humans are causing it, I think this is perhaps the most serious environmental issue we are facing right now. Climate change is not just the issue for a human it is also affecting the life of animals. In this recent year, it has been the major concern for some of the world leaders. The formal president of United State has put a restriction on oil drilling in the Atlantic Ocean because the oil that spills in water when drilling is harder to clean and it is affecting theRead MoreNegative Argument on the Green Movement672 Words   |  3 Pagescities, lack of effective recycling around the world, and governments restricting the ability of individuals to live in accordance with the green movement. In America, according to the American Environmental Protection Agency, the average person generates 4.4 pounds of solid waste daily (United States Environmental Protection Agency). This adds up to 250 million tons of solid waste produced in America every year. This total continues to grow, and it grows fast compared to the increase in American populationRead MoreThe Future Of China Is A Subject Of Great Interest And Debate Essay1485 Words   |  6 PagesThe future of China is a subject of great interest and debate. While some scholars, economists, politicians, and political scientists claim to know the future, the only certainty is that no one really knows what is going to happen. There are prevailing forecasts that predict that China will either become the foremost economy in the world, or will fail spectacularly in that mission. Another prominent forecast is that China will democratize on their way to the top. This democratization will occur in

Soldiers and PTSD Essay - 1459 Words

Personalization Project Military Pathway (2013) concluded â€Å"Military life, especially the stress of deployments or mobilizations, can present challenges to service members and their families that are both unique and difficult†. Hence, it is not surprising that soldiers returning from a stressful war environment often suffer from a psychological condition called Post-Traumatic Stress Disorder. This paper provides a historical perspective of PTSD affecting soldiers, and how this illness has often been ignored. In addition, the this paper examines the cause and diagnosis of the illness, the changes of functional strengths and limitations, the overall effects this disease may have on soldiers and their families, with a conclusion of†¦show more content†¦Previous Ignorance and Response to Disease In the past, veterans who disclosed suffering from signs of PTSD encountered a great deal of ignorance and bias. According to the U.S. Department of Health Human Services (n.d.), veterans who h ad the illness were often considered weak, were rejected by comrades, and even faced discharge from military service. In fact, even physicians and mental health specialists often questioned the existence of the disease, which of course led to society’s misconception of PTSD in general. Sadly because of this existing prejudice it appears even today soldiers are still worried to admit having PTSD symptoms, and therefore they do not receive the proper support they need. While individuals are assured that their careers will not be affected, and seeking help is encouraged, most soldiers see it as a failure to admit having a mental health illness (Zoroya, 2013). Educating military personal of this illness, and making sure no blame is put on the veterans who encounter this disease is therefore vital. Cause and Diagnosis of PTSD PTSD is usually caused by severe stress and anxiety. Military.com Benefits (n.d.) concluded that â€Å"Post-traumatic Stress Disorder can occur following a life-threatening event like military combat, natural disasters, terrorist incidents, serious accidents, or violent personal assaults like rape†. Hence, being send into a war zone would create such conditions.Show MoreRelatedPtsd : The Soldier s Curse1301 Words   |  6 PagesPTSD: The Soldier’s Curse Since time immemorial, war has been the primitive inception of tragedy. The act of throwing a rifle into the hands of a young man who still maintains his moral constitution and demanding him to commit atrocious acts can scar the consciences of even the most battle hardened of veterans. By the same token, it is said that war has a way of dragging the most civilized of men back into a primal state of mind that compels them to commit morally damaging acts. Even more so, someRead MoreThe Effects Of Ptsd On Soldiers And Their Families Essay878 Words   |  4 Pagesform of PTSD. Several causes and risk factors contribute to the development of PTSD. Combat-related PTSD appears slightly different than traditional PTSD. History tells of times when soldiers diagnosed with PTSD were viewed as â€Å"weak.† Resources have not always been available to struggling soldiers. The adverse symptoms of PTSD on soldiers and their families can be crippling. PTSD is listed among a group called Trauma-and-stressor-Related Disorders. For a person to be diagnosed with PTSD, they mustRead MoreThe Unknown Entities of PTSD in American Soldiers1800 Words   |  8 PagesThe Unknown Entities of PTSD in American Soldiers Every American soldier endured rigorous training to become the soldier they are today, but throughout all this training, there are a few things that a soldier cant simply learn. Training and development is treated as preparation for war situations, and much like ordinary grade school, they are tested to see how well each soldier does in each area (Huerta, 2014). Even after all this organizing and teaching, a soldiers mind is still just as humanRead MoreThe Impact of Post Traumatic Stress Disorder (PTSD) on Soldiers1613 Words   |  7 Pageskind of life that soldier lives when he/she returns home after their time served. American soldiers or soldiers in general are considered to be heroes. They put their lives on the line to help protect their country. However what few people seem to realize is that a soldiers battle is not only out there on the battle field. It is in their everyday lives during and after their time served. It is very common for soldiers to suffer from Post Traumatic Stress Disorder or PTSD for short. Post TraumaticRead MoreAnalysis Of The Article For Soldiers With Ptsd A Profound Daily Struggle 1476 Words   |  6 PagesMany soldiers can relate to developing post traumatic disorder because of war. The article â€Å"For Soldiers With PTSD, A Profound Daily Struggle† discusses the story of Dexter Pitt who was deployed to Iraq in the year 2004. Pitt was diagnosed with PTSD after a bomb injured him while in Iraq, which left him with many serious injuries that affected his physical health. Pitt shares the story of when his cousin was consistently very energetic, jumping a round and bothering him after returning from war andRead MorePost Traumatic Stress Disorder ( Ptsd ) And Its Effect On Combat Soldiers1004 Words   |  5 Pages This essay discusses Post Traumatic Stress Disorder (PTSD) and its effect on combat soldiers involved in the Afghanistan and Iraq Wars. The goal of this paper is to inform others about what the soldiers deal with during and after combat and the different treatments available for them to cope with and hopefully overcome this disorder. PTSD is an anxiety disorder that develops when someone is witness to or experiences a traumatic event. PTSD has specific symptoms resulting from traumatic life threateningRead MoreReturning Soldiers with Ptsd: How Does This Disorder Affect the Spouse?3757 Words   |  16 PagesReturning soldiers with PTSD: How does this disorder affect the spouse? Cindy L. Giese Psychology 6400 Megan Tsang, PsyD March 5, 2012 University of the Rockies â€Æ' Abstract The purpose for this research proposal is to find out if spouses are under more stress than the returning soldier. PTSD is a growing problem in returning veterans. The importance of this topic is to contribute to the exiting research on PTSD and the effects on children, especially the spouses of the returning soldiers. TheRead MorePtsd, The Price Of Freedom Essay903 Words   |  4 PagesPTSD, the Price of Freedom The freedoms Americans enjoy come at a price; brave military men and women often foot the bill. Many men and women pay with their lives; others relive sights, sounds, and terror of combat in the form of PTSD. There are several causes and risk factors for the development of PTSD. Combat-related PTSD appears slightly different than traditional PTSD. History tells of times when soldiers diagnosed with PTSD were viewed as â€Å"weak.† Resources have not always been available toRead MorePost Traumatic Stress Disorder ( Ptsd )1692 Words   |  7 PagesDisorder (PTSD) is a condition that causes anxiety and distress due to an extremely terrifying event. PTSD occurs in people who have experienced an event that is life-threatening, terrifying to include seeing someone they personally know or don’t know endure death (Kalat, 2013, p. 383). Recently the Veterans Affairs Administration (VA) has seen significant rises in diagnosing and treating PTSD sufferers in returning combat sold ier from Iraq and Afghanistan. According to the National Center for PTSD outRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1388 Words   |  6 PagesAuthor Carl-John X. Veraja once stated â€Å" The world has PTSD. It is a veteran a blown mind, having flashbacks as it begs the Sun for one more go-round. † This statement uses the Earth and orbit of the Sun as a metaphorical representation of the constant struggle that veterans and non-veterans face daily due to PTSD. PTSD or formally known as Post Traumatic Stress Disorder is known as, â€Å"†¦a psychiatric disorder that can occurs following the experiences or witnessing of a life-threatening events such

Having Positive Attitude Is Vital Education Essay Free Essays

string(124) " better the universe to be a better topographic point to populate starts from the attempt and thought given by instructors\." I would wish to lucubrate deeply about my positive attitude. Having positive attitude is critical. This leads to a motivated acquisition squad, a comfartable work environment and besides happy personal life. We will write a custom essay sample on Having Positive Attitude Is Vital Education Essay or any similar topic only for you Order Now It is difficult to happen a scenario which a individual with positive attitude and full of regards been scolded. No negative or bad attitudes make my personal life great. I socialized with my household with happy and respectful ideas which motivate themself to portion their felicity with me and others. With my attitude keeps people around me in a good temper. This characteristic makes me to pull off the tense state of affairss during my survey session particularly when I have task to finish my assignment before due day of the month. Being positive motivates and encourages others to be compliant and respectful. Besides, a positive attitude will be good in my acquisition squad because it will advance teamwork and friendly relationships. I think that a happy, friendly squad will be more productive than a squad that argues and disagrees. Biologically, my blood group is B positive ( B+ ) and this may reflect me to be positive. My 2nd strength is forbearance. It is so much nicer to cover with people that are patient. Patient people do non disrupt others, but alternatively they listen and are helpful. In my personal life, I have an autistic nephew who requires tonss of forbearance. Being autocratic, angry, and snappy will merely do my nephew reasoning backward and go really hard to manage. I must speak easy to him and reiterate myself several times so that he will understand me. In my survey environment, it is besides imperative that I am patient. I deal with difficult and hard assignment inquiry. Each inquiry has their ain grade of troubles. Therefore, I need to suppress each of the inquiries with my best reply and support it with sensible grounds. I patiently search for the articles sing several subject and supply my best reply to guarantee myself acquiring great consequence in my survey. In add-on, forbearance is a must when take parting in a squad environment. When many people get together in a squad, th ings frequently progress quickly and sometimes acquire sloppy or misunderstood. Using forbearance will keep consistence, accurateness, and organisation. After describe the strength of myself I must now convey that I have failings. I am non ace homo, nor a perfect individual. My failings frequently frustrate and challenge me, but my positive attitude forces me to rectify and suppress my failings. The failing which I can establish in myself is public speech production. I get really nervous. The mark is my custodies get dank and get down to sudate. Droplets of H2O appear on my face and I mumble my words when I start to talk in forepart of big group of people. This job does non give a immense impact in my personal life nor will it impact my online acquisition squad, but it does impact my day-to-day responsibilities at college. I speak with others particularly my friends sing general cognition and household members that are incarcerated. I am told that my jitteriness does non demo, but before and during every address I feel my custodies shake, my pess get dank, and my face perspiration. Over the old ages, I have fought this conflict of pu blic speech production by making many things. First, I completed a college degree English category. Second, I completed a college degree speech category. Recently, I am taking and English tuition category to heighten my communicating accomplishment and widen my English vocabulary. My 2nd blind topographic point that I must acknowledge is the deficit of organisation accomplishment. I organize my assignment documents by fliping them on my survey desk and shut the door so I will avoid myself to look at them. I largely fear of my computing machine room. It is difficult for me to happen my belonging particularly in my survey room because of my unorganised attitudes. When assignment season arrives, it will be a catastrophe. The laxation in organisation lengthens the clip to finish those assignments. I frequently lose my of import notes and my framework paper. This affair requires me to carry through my undertaking twice the existent clip needed. I lose my valuable clip which I can busy that cherished clip together with my household. Besides that, this will earnestly impact my larning squad. Before it acquiring much terrible, I have to better my demeanor to be a better organise individual. I will non scare up myself when I see documents incorporating college assignme nt. A desk together with registering cabinets and a twenty-four hours contriver calendar will be the suited tools to assist me to get the better of my job. The frights of my bad consequence in my sheepskin degree recognize me that organisation accomplishment is important to win in my survey and any range of my life. I have strengths and I have failings. I have taken a good expression at myself in the mirror and I know I am the lone 1 that can assist me suppress my failings and better my strengths. I am proud of my positive attitude and forbearance which are my strengths. In add-on, I am motivated to better my public speech production and organisation accomplishments so I can concentrate on other of import issues, such as finishing my instruction. My strengths give me happiness and motive to assist others and my failings are merely every bit weak as I let them be. I do take to go a instructor was non a determination made immediately. This declaration was a acme of a procedure of recoil about what I wanted to accomplish in my life. I make a determination to be in instruction line because I convinced this is the most important maps pattern in our civilization today. The ability to alter and better the universe to be a better topographic point to populate starts from the attempt and thought given by instructors. You read "Having Positive Attitude Is Vital Education Essay" in category "Essay examples" I hope to heighten both my personal and professional accomplishment during the procedure of learning. Bing a baronial profession is my primary way with the hope that I will be counted among successful hereafter instructors imbues others. Many dramatic instructors that teach me do go my function theoretical accounts and heroes. In secondary school and college, I began to recognize that amazing instructors have their typical accomplishments that I need to larn. Following their illustrations can do me to go person in the society. Good at elucidate content of a topic, house and patient towards pupils, ever be just among pupil, puting high and realistic outlooks, have the accomplishment to advice and motivate others are some of the index needed to go a great instructor. From the characteristic listed, I intend to catch them all in order to go a fantastic instructor. Somehow, I do recognize that my instruction accomplishment will boom as I work on my ain cognition, experiences, values and strengths. I want pupil to analyze in a comfy and safe environment. Therefore, it will increase their self-esteem. High degree of self-pride will assist the pupil strive to accomplish their ends. Helping them to makes their dreams come true will be the of import function that I need to transport. I will hold the chance of configure proactive hereafter parents and member of society. I do frequently inquire myself, what a better occupation it could be instead than being a instructor after naming all those grounds. The reply is none. It will be a immense part from me for the society. I can make an ambitious society and I am proud with the chance given to me. During my undergraduate plan late in University of Wales, United Kingdom, A I am taking Computer Science class. This will assist me to double maestro myself both in Information Technology and learning. Most of the minor categories that I enrol are communicating and psychological science, which would assist me in my calling as a instructor. Other than that, I do besides learn in a private tuitions centre as my portion clip occupation. During that clip I besides spent considerable sum of clip detecting schoolrooms. With strong instruction background and the broad scope of experience that I gain in schoolroom, I realize that learning will be the most suited calling for me. â€Å" Razin you ‘re an dreamer † this is been told to me. I want to give my best service for everyone. I set high aim as a instructor and set 1000s of attempt to carry through it. Therefore, it gives a good illustration to my pupils that if we put attempt we can make our ends. My pupil will larn, understand and construe into existent life all the cognition which I thought them in category. I want to do my pupils wonder what they are larning. Make them inquiry, think critically, write, read and maintain on reading. By this they will widen their cognition. A superb instructor is non merely merely explain and demonstrate instance survey to their pupil but person who inspires. This cherished characteristic create an first-class instructor and drive them extra mile farther than others. A great instructor will explicate inquiry been asked by their pupil and do them to the full understood and non allow their pupil walk off in uncertainty. Brainstorm will be the best tools used by extraordinary instructor to convey peculiar lesson program if the pupil did non understand and the lesson period terminals. He or she would believe, â€Å" How am I traveling to explicate this peculiar construct to my pupil and they need to understand clearly what am I learning? † This type of instructor I intend to be. Ability to animate others is non merely a gift or an chance but it ‘s a challenge. Presently, we can see that there are 1000s of pedagogues still with their old head set and do non like to accept this challenge. This serious affair demand to be alteration. Nowadays, pupils been forced to school. Most of the times, pupil will believe that larning is non their chief precedence but instruction is instructors occupation. Students ever learn but may non the same as lesson Teach by their instructor. An first-class instructor will non merely expert on their field but cognizant with current issues and fix themself to learn â€Å" something † else. The re are something prove to be more valuable than cognition itself which is ethical motives and character. I want to animate the kids who will stand for the hereafter of our great state. I believe that, the clip I set my end there will be the obstructions to halt me accomplishing it. The most common barrier to making my potency is my mentality. What and how I think about myself and what I wish to accomplish. I limit myself by the negative ideas I think and say to myself. If you think and believe that you can non carry through something, so that will come true and you will neglect. However, when you think that you can carry through a undertaking or get the better of a state of affairs, and you put in the attempt, you will win. Remember you ca n’t merely trust something will come true, or merely state to yourself I will win, I will win and things will go on – you have to take control and take action. I frequently hear people say they have failed in the yesteryear or things have non worked out for them so they are bound to neglect if they try once more. This is merely an alibi. Because you failed in the yesteryear does non intend you will neglect once more . You should believe of things that happened in the yesteryear in footings of what you can larn from them. See everything as feedback instead than failure. What will brooding on past events achieve for you? Will it do you better? Will it function to do you experience worse? Think about this. The yesteryear is merely good so we can larn from our errors – it serves really small other intent. The yesteryear is over and done with we ca n’t alter it, merely learn from it. Negativity can truly halt you from making your possible. Believe it or non negativeness is more prevailing than positiveness. Negative influences are all around – in the newspaper on the wireless and on Television. Not merely this sometimes we get negative messages from household, friends, and colleagues who are stuck in a negative mentality and believe they are assisting you by † being realistic † when in fact they are non assisting at all. Mixing excessively much with these people will merely function to convey you down, instead than raise you up. The best thing you should make when making your potency is to environ yourself with like-minded people who are besides endeavoring for success. Positive successful people like to assist other people achieve success excessively. Having positive support is really of import. One thing that stops many people from making their potency and being successful is that they lack a program. I am ever amazed at how people can be after their summer vacations for months, yet when they are asked what plans they have for life and what ends have they set they merely look at you with a clean face! Too many people go through life merely taking what is handed to them. They let others make their determinations for them. Never do they put out ends and program for the hebdomads or months in front. It is indispensable that you take the clip to put out ends, figure out how to make those ends, and do a timeline for success. This procedure is vita lly of import but is frequently ignored. Sample of Personal Development Plan Name Muhammad Razin Bin Amir Hamzah Course Title Cardinal Life Long School University of Wales, United Kingdom Degree Bachelor in Computer Science Where am I now? Study in University of Wales, United Kingdom. What do I desire to carry through? Complete my survey in Computer Science. How do I accomplish it? Study smart with proper survey methodological analysis. Create head map. What might halt me? Indolent to make alteration. Do non pay attending during lesson. Time Scales Start Date End Date Remarks Short Term ends 3 SEPTEMBER 2012 3 SEPTEMBER 2014 Achieve first category award in my degree degree. Long Term ends 4 SEPTEMBER 2014 4 SEPTEMBER 2024 Accomplish my aspiration to be a lector or high school instructor. How to cite Having Positive Attitude Is Vital Education Essay, Essay examples

Principles of Integrated Marketing Communications †MyAssignmenthelp

Question: Discuss about the Principles of Integrated Marketing Communications. Answer: Introduction The wide range of goods and services in a business process reflects the diverse assortment of penchant, experience, and attitudes of customers. Most of the cases there are limited products those can appeal to all the customers, irrespective of the period, earnings, gender and edifying background. In case of analyzing the mass market, it is quite clear that people have ample amount of money to spend has used the mobile like iPhone7 plus. This is one of the latest brands that produced by Apple. This stock value incorporates all of Apple's commerce; however, a huge part of the increase in price can be accredited to the commencement of the forward-looking iPhones, of which four million have already been sold during mid-January 2008. This assignment will investigate both the market planning activities and comparison from other companies (Baines, Fill Page, 2013). Technological enhancement and connectivity is the leveling measurement that can emphasize on the advancement of technology and their market. Smartphone is the most advanced connectivity that introduces the best mobile market for ever. People love Smartphone for the diverse facility that smart phone has done for the people that encompasses the best-selling option for the development of mobile companies. 45% of the China population has projected on Smartphone and new companies like Vivo, Oppo all these are the new generation mobile phone that mobile market influenced and gather more earning in this industry. Apple has forever been recognized as a ground-breaking organization by providing customers the best potential user practice. The company has built a product ecology integrating their goods into all aspects of community lives. The Apple variety illustration allows the company to incriminate quality prices for each of their products. From 2016 their market share has increased by 2.03 % in overall business procedure and that process will sustain in 2018 also as the flow of business is very good by introducing new innovative products in the market. Smartphone products in internationalare predictable to sum up to 1.71 billion in 2020. By 2018, more than a third of the worlds population is expected toown a Smartphone, an anticipated total of roughly 2.53 billionSmartphone users in the planet. Apple believes that civilizing the ecological presentation of production starts from their products. The watchful environmental administration of their services worked right through their life cycles includes scheming the extent and types of resources used in their produce, humanizing their power competence, and conniving for enhanced recyclability. iPhone7 Plus is one of that item that relates the energy efficiency, material efficiency, has the protection form restricted substances and response to the climate change as well. The decrease of virgin aluminum employ and escalating low-carbon aluminum industrialization, the greenhouse gas emissions connected with the aluminum inclusion of iPhone7 Plus are 55 percent less than those of iPhone6 Plus and 9 percent less than those of iPhone6s Plus. This is the generation of product specialization that introduced by Apple to sustain a good environment on the earth. The latest model of iPhone7 Plus is prepared of aluminum and other resources highly preferred by recyclers 9 Yang, 2017). In adding together, plastics used in the display frame are finished with 28 percent bio-based substance. The good energy efficiency is presented in this kind of phone and that demonstrate the quality of the iphone7 plus (Ali Talwar, 2013). In all parts of strategy, Apple is doing their best to mitigate the restricted substances and introduced the good amount of recycling element for the future use. The company has put a leadership in restriction from those substances like lead, cadmium, hexavalent chromium, BFR, PVC, and lead. Competitor comparison table Features Apple iPhone7 Plus Samsung Galaxy S8 Plus Xiaomi Redmi Note 4 Micromax Canvas Infinity HTC U11 PRODUCT Screen and Resolution 5.5 6.2 5.5 5.7 5.5 Operating System iOS 10.0.1 Android v 7.0 Nougat Android v6.0.1 (Marshmallow) Android v7.1.2 (Nougat) Android 7.1.1 Nougat Storage 32 GB 64 GB 32 GB 32 GB 64 GB Connectivity GSM/ CDMA/ HSPA / LTE 4G (supports Indian bands), 3G, 2G 4G: Available (supports Indian bands) 3G: Available, 2G: Available 4G (supports Indian bands), 3G, 2G 4G (supports Indian bands), 3G, 2G GSM/ CDMA/ HSPA / LTE RAM 3 GB 4 GB 3 GB 3 GB 4GB (U.S.) 4/6GB (International) Processor A10 Fusion Octa-core (2.3 GHz, Quad core, M2 Mongoose + 1.7 GHz, Quad core, Cortex A53) Octa core, 2 GHz, Cortex A53 Quad core, 1.4 GHz, Cortex A53 Qualcomm Snapdragon 835 Battery 2900 mAh 3500 mAh 4100 mAh 2900 mAh 3,000mAh PROMOTION In case of promotion, Apple is not available in most of the rural areas thus for the reach the company they have to promote their business in such areas. Most of the people are not aware of this kind of phone as the classy and business related people are using their product however for the better understanding of the business extension they have to promote their business in such areas. Samsung has a very good reach and promotion level. As the company has mobile phones at low ranges thus their reach in rural areas or underdeveloped areas in quite high. People have a good trust over the company and they wanted to buy such phones. They have a good range of feature this is the reason they have been compared to the big brands. For the promotional purpose, they have implemented some strategic changes which influence their business in a steady form. Micromax is the cheapest from all of these. They have a good amount of feature and quality but the imposed quality they offered are not the ultimate or best like others. But they have the good reach in business. A well-known company with the class and antiquates as they have the good amount of verity in feature and promotion as well. PLACE International business but in rural areas business is not spread through. All around the world with all the genre of the people having it. Good amount of place covered and a strong International side in business. Mostly in the underdeveloped areas and I developed areas too. International business mostly in the sophisticated areas. PRICE Very High High Moderate Low High Target Market In case of promotional matter, Apple is doing their best to maintain a good chain with the fastest growing business market. All the features and the benefits are provided by the company is impeccable and that also strengthen their quality and strength. In this globalized business market when all other brands are doing their best to innovate their quality of the phones, Apple also maintains their rate of progression by applying their old static procedure. Android version of mobile is now introduced by Nokia but Apple is still based on the same operating system. The target market of Apple is very different (Dodson, 2016). Earlier the company does not state their policies, prices and other facilities for all sectors of customers; rather they have the separate panel of customer who is the target market for the company. Generally high executives and business users are having this product. They have the purchasing ability well. So they may try to avail that product as the esthetic of globa l sustainable product culture is associated with the feature of that product (Edson Beck, 2013). Apple unadventurously assumes a three-year period for control employ by first owners. Product use scenarios are based on chronological client use data for comparable products. Geographic differences in the influence lattice unite have been accounted for at a provincial echelon. In case of a demographic section, customers' age, income, gender, family size all these ate related with the business consideration. Customers have a certain different approach and need for every product. At a certain age, customers' taste will change and that caters the interest of the company. Earlier men and women both business people like to have it for their business purposes however now the situation comes when the prices of the phone are getting low and that determines the more increase in sell and have ore used in the market (Challagalla, Murtha Jaworski, 2014). In the psychographic segmentation lifestyle, values and interest are defining variables that needed to be focused on. In case of Apple, specialized phone selection is the reason behind the usage of such phone (Moriarty et al. 2014). The lifestyle of people always has an impact over this and those have already habituated by that kind of quality brand are not changed the brand anymore. Apple has turned ordinary applications in a beautiful way. They have innovated modulations so that their building structure over the making of the phone is quite different from the other companies. They have justified their pricing, as well as the quality they served, is impeccable from their perspective so they demand of price is quite justifiable from their end. Communications and interactions in native languages to their sectional audiences are another strategy that they have implemented to extend their market (Ang, 2014). Innovations like edge to edge glass, retina display, LED backlighting all these are an important feature that they have implemented for their promotional market sustainability. The market differentiate for Apple is always in the better side as the particular section of customer preferred the brand and other companies are lacking in that only sector from Apple. The strategic change in accumulating more experience in their company is another approach that establis hed by them. Apple is the lone leader in the sale, they are not collaborating with their companies, and the reason behind the trend is the brand name that they have generated in the market (Chorafas, 2016). Perceptual Maps and Positioning The perceptual map and the posting of the marketplace determine the Positioning of Apple and it shows that Apple has the best quality in case of the general feature of the special one. All these features are underlining the aspect of best in technologies market as well as highlighting the best performance mobile in the world (Strauss, 2016). In an aspect of features all those phones are the latest of their edition thus they all have more or less same features and qualities. Micromax and Redmi having the same quality and their benefits are quite good also as they are available at the low price and that will help the middle-class people to peruse their work. On the other hand, Samsung has ample amount of opportunities with the high and classy benefits (Chernev, 2014). Apple has the same feature but the price of Apple is very high comparing to Samsung. Symbol is the oldest and most compelling in Western folklore. Apples utilize of the logo is enormously authoritative; their forename and analogous pictographic symbol are identical. The logo of the company signifies their culture, ethical nature and work progression. All the organization is going their best to make strengthen their position. In case of technological equipment their quality in device and the variety of quality they produce will make them strong enough in the business market. Company positioning is depended on that issue where the proper promotional purpose mitigate the strengthen nature of the company. An instance like Apple has efficacy in mobile phone marketing and thus their nature of promotion is bit different from the other companies. They have implemented the strategic implementation in their marketing and this enhances their business market rate as well. Conclusion Competitive advantage is important for any organization to make a sustainable business condition over the globalized business arena. In Apple iPhone7 Plus, it has better and bigger battery than iPhone6S plus. The size of the battery is 2887mAh which produce more energy by running the phone for longer time. Size of the phone and the better resolution of the phone are the other significant change that Apple has made in their latest version. 12 MP lens dual camera set up is another feature that provides competitive advantage to the company form the other models from different companies. For the competitive advantages, most of the companies are providing low rates mobile phone to their customers so that sale of their product will increase. On the other hand, Apple has the field value rather will become quite affordable as they are increasing their market sale through internet and web media. A bit more storage and battery backup will be the recommended feature for iPhone7 plus. The quality they provided is undoubtedly the best; however, the best in all aspect will increase the market selling of the phone and make an impact on the product. As the operating system of the phone is under the operating system iOS not in Android thus their activities must be limited, however, if this innovative process can be implemented in over there then the service will enhance. References Ali, H., Talwar, V. (2013). Principles of marketing.University of London: International Programmes. Ang, L. (2014).Principles of integrated marketing communications. Cambridge University Press. 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